3:52 AM
Polishing leather shoes up to a brilliant shine is an extremely enjoyable pastime.
Nathan Brown over at Lodger always says that one of the problems with being an entrepreneur is that he never gets the time to sit down and polish his shoes any more. George Glasgow at Cleverley has complained to me of the same thing. Lodger’s store manager Clement has the opposite problem: he spends all his time polishing shoes but never his own, just the ones on Lodger’s shelves.
Personally I like to spend a good half an hour over a pair while the wife is watching something atrocious on the telly. It is meditative, engaging and rewarding.
I think it’s rewarding for two reasons. First, with no other piece of clothing does maintenance actually improve the item. It just puts brakes on a natural decline. Brushing your suit only returns it to the state it was that morning. The same with ironing a shirt or repairing a button. The best you can do is get back to zero.
Polishing your shoes is more akin to wearing a canvassed suit and feeling it mould to your body, or indeed wearing in the upper of a shoe. Except that, with polishing, greater effort is rewarded with greater results. Not only is it a positive activity, it is one you can control.
The second reason is the wonderful aesthetic experience. After you’ve applied the first layer of polish, and then returned with more polish and a touch of water, you can see each circle of your finger produce a swirl of brightness, getting more intense and reflective with each repetition. It is as if your fingers are coaxing out pure light.
But don’t apply too much water. Just a dab of it the first time and only occasional top-ups later on. The cloth remains damp for a while, and too much water can soak into the leather and make it hard to carry on polishing. This is particularly true on thinner or more flexible sections, such as the bridge and instep. The toe and heel, being more rigid and reinforced by internal pieces of leather, can take a lot more.
For each layer on the toe and heel (don’t do more than one layer elsewhere), carry on working in the polish until the surface is super-smooth, like glass. Until your little swirls make no perceptible difference to the surface. Then take a tiny bit more polish, and repeat. Don’t stop until you can tell the time on your watch in it.
‘Relocation relocation’ is on TV. I’m off to fetch my Cleverleys.